E-commerce or also known as electronic commerce or internet commerce refers to buying and selling of goods or services using the internet. This is commonly known as business to consumer (B2C), there are many other types of ecommerce. These include online auction sites, internet banking, online ticketing and reservations, and business to business (B2B) transac-tions. Recently, the growth of ecommerce has expanded to sales using mobile devices, which is commonly known as ‘m-commerce' and is simply a subset of ecommerce.
Below are some hottest ecommerce markets in the Philippines. Some of them are early players who remain strong, while some are new ones which have already caught up.
1. Lazada Philippines
Everybody knows Lazada as a major ecommerce not just here in the Philippines but also across Southeast Asia. The site offers a wide range of items, including fashion apparel, electronics, car , accesso-ries and home appliances. Retail giant like SM a company own by Henry Sy, Philippine’s richest man, use the Lazada to sell its mer-chandise.
2. Shopee Philippines
Shopee is an e-commerce platform headquartered in Singapore un-der Sea Group, which was founded in 2009 by Forrest Li. An im-portant player in the “mobile-first” Philippines, Shopee is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via on-going product optimisation and localised user-centered strategies.
3. Zalora Philippines
The largest e-commerce site in Southeast Asia specialized in fash-ion. Enabling fashion brands to sell their products to the site’s visi-tors, Zalora was founded in 2012 by Rocket Internet. One of the leading name in online shopping for fashion, carrying an ever-expanding line-up of top local and international brands tailored for consumers in the Philippines.
4. Carousell Philippines
Originally a mobile platform, Carousell has developed a web shop-ping site to cater to computer users too. It allows anyone, brands or individuals, to take pictures of their products with a phone, sell easily through the platform and chat with sellers to buy directly. Carousell is a community marketplace that lets you buy and sell everything. The best place to find a new home for your pre-loved items.
5. eBay Philippines
One of the leaders of e-commerce in the US, eBay is originally cre-ated for consumer-to-consumer sales. It expanded since into busi-ness consumer products and special deals. eBay Philippines caters to all general products categories.
